{"title":"Matcha","description":"\u003cp\u003eThe tea itself. Ceremonial tin for whisking, everyday pouch for lattes and cooking.\u003c\/p\u003e","products":[{"product_id":"two-matchas-w","title":"Two Matchas — one to whisk, one for every day","description":"\u003cp\u003e\u003cem\u003eThe season, in a single bowl. Ceremonial-grade in a tin for whisking, and a daily pouch for lattes — because they were never the same thing.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eMost people buy one matcha and are quietly disappointed by it twice.\u003c\/p\u003e\n\u003cp\u003eThe first time is when they whisk the cheap one. It is flat and it is bitter, and they decide they must not like matcha. The second time is when they pour milk over the expensive one — the tin they saved up for — and cannot taste it at all. The milk swallows everything they paid for. Neither disappointment is their fault. They were sold one powder and given two jobs.\u003c\/p\u003e\n\u003cp\u003eIn Japan nobody does this. The tin on the shelf is for whisking, and it is opened for a bowl of thin tea and very little else. The everyday bag is for lattes, for iced tea in August, for the sponge cake in someone's kitchen. Two grades, two purposes, and no one confuses them.\u003c\/p\u003e\n\u003cp\u003eSo that is what is in this box. A tin of ceremonial-grade matcha, chosen for the bowl — shaded before picking, which is what makes it worth drinking on its own. And a pouch of everyday matcha, chosen to stand up to milk and ice and still taste of something.\u003c\/p\u003e\n\u003cp\u003eYou will get through the pouch and still have the tin. That is the correct order of things.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA note on the word.\u003c\/strong\u003e “Ceremonial grade” is how this tea is sold in English. Japan has no such grade — there is no board, no certificate, and no line in any regulation. The phrase has stayed because it points at something real: leaf grown under shade and meant for a bowl rather than for milk. That is what is in the tin. \u003ca href=\"\/blogs\/journal\/is-ceremonial-grade-matcha-real\"\u003eThe longer answer is here\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eWhat’s inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeremonial tin, 30g\u003c\/strong\u003e — for whisking. Roughly 15 bowls.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday pouch, 20g\u003c\/strong\u003e — for lattes, iced matcha, baking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA card with the method\u003c\/strong\u003e — water just off the boil, two scoops, fifteen seconds. Enough to get it right the first time.\u003c\/li\u003e\n\u003cli\u003ePacked by hand in Tokyo, in washi paper.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe honest bit\u003c\/h3\u003e\u003cp\u003eNo tools in this box. If you do not own a whisk, a small electric frother will get you most of the way for a latte, though not for a proper bowl of thin tea — for that you need a real whisk, and I would rather tell you that than sell you a box that quietly does not work. If you are starting from nothing, the \u003ca href=\"\/products\/whisk-matcha-w\"\u003eWhisk \u0026amp; Matcha set\u003c\/a\u003e is the honest place to begin.\u003c\/p\u003e\u003ch3\u003eAdd the sifter — $30\u003c\/h3\u003e\u003cp\u003eMatcha clumps in the tin, and those clumps never whisk out. Sifting takes two seconds and it changes more than it looks like it should. The least glamorous thing here and quietly the most useful. \u003ca href=\"\/products\/matcha-sifter-furui\"\u003eAdd the sifter\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eShipping \u0026amp; duties\u003c\/h3\u003e\u003cp\u003eShipping to the US is calculated by weight at checkout. Packed to order in Tokyo and dispatched within \u003cstrong\u003e5 business days\u003c\/strong\u003e, then usually 1–2 weeks in transit by Standard airmail (tracked), or 3–6 days by Express EMS (tracked and insured), chosen at checkout. Since the $800 de minimis exemption ended, every parcel into the United States is dutiable regardless of value. We declare every parcel accurately and pay that duty before it leaves Tokyo, so there is nothing for you to pay on delivery — \u003ca href=\"\/pages\/shipping-duties\"\u003eShipping \u0026amp; duties\u003c\/a\u003e.\u003c\/p\u003e\u003c!-- KLAVIYO_WAITLIST_PLACEHOLDER source=waitlist-A-w : replace this comment with the Klaviyo embed div --\u003e\u003ch3\u003eMonthly Matcha Club — the season, delivered\u003c\/h3\u003e\u003cp\u003eOne tin and a seasonal sweet each month, chosen to the old Japanese calendar of twenty-four seasons. It is not open yet. Leave your email and you will hear before anyone else.\u003c\/p\u003e\u003ch3\u003eAbout\u003c\/h3\u003e\u003cp\u003eI practice tea in Tokyo, badly and every week. Tomari is the shop I wanted when I started and could not find: no mystique, no thousand-dollar bowls, and someone willing to tell you which of it you actually need.\u003c\/p\u003e","brand":"Tomari","offers":[{"title":"Default Title","offer_id":48821523316926,"sku":"TOM-CAC-A-W","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/2871\/4942\/files\/shinoS_K_single_1_e17dd23b-618e-4571-ace3-037c77630396.jpg?v=1792198899"},{"product_id":"two-matchas-p","title":"Matcha Starter — Ceremonial Tin + Everyday Pouch","description":"\u003cp\u003e\u003cem\u003eEverything you need to start drinking matcha, in one box. One grade for whisking, one for lattes. 50g total, about 25 servings.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne matcha cannot do both jobs.\u003c\/strong\u003e What is sold as ceremonial grade is grown in shade and made to be tasted on its own — put it in a latte and the milk hides everything you paid for. Everyday grade is chosen to cut through milk and ice, and it tastes harsh whisked plain.\u003c\/p\u003e\n\u003cp\u003eBuy them separately and you spend $60–80 and wait for two deliveries. This box is both, for $45.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you can make from day one:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA proper bowl of thin tea — 2g, 60ml water just off the boil, whisk 15 seconds\u003c\/li\u003e\n\u003cli\u003eAn iced matcha latte that actually tastes like matcha\u003c\/li\u003e\n\u003cli\u003eMatcha in baking, without wasting the good tin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy ceremonial grade.\u003c\/strong\u003e The leaves are shaded for several weeks before picking. That is what raises the amino acids you taste as sweetness and holds the bitterness back, and it is why a good bowl can be drunk on its own, with nothing but water. Ours is packed in Tokyo to order, so it is not a tin that has sat in a warehouse for a year. Matcha fades once it meets air and light — there is a date on every tin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the term.\u003c\/strong\u003e “Ceremonial grade” is the American name for it, not a Japanese standard — no official grade exists in Japan. I use the phrase because it is the one you searched for, and because it does describe a real difference: shade-grown and made to be drunk on its own rather than through milk. \u003ca href=\"\/blogs\/journal\/is-ceremonial-grade-matcha-real\"\u003eWhat the label actually means\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eWhat’s inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCeremonial-grade matcha, \u003cstrong\u003e30g tin\u003c\/strong\u003e (~15 bowls)\u003c\/li\u003e\n\u003cli\u003eEveryday-grade matcha, \u003cstrong\u003e20g pouch\u003c\/strong\u003e (~10 lattes)\u003c\/li\u003e\n\u003cli\u003eBrewing card with ratios and water temperature\u003c\/li\u003e\n\u003cli\u003eHand-packed in washi, Tokyo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAdd the sifter — $30\u003c\/h3\u003e\u003cp\u003eMatcha clumps in the tin, and those clumps never whisk out. Sifting takes two seconds and it changes more than it looks like it should. The least glamorous thing here and quietly the most useful. \u003ca href=\"\/products\/matcha-sifter-furui\"\u003eAdd the sifter\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eShipping \u0026amp; duties\u003c\/h3\u003e\u003cp\u003eShipping to the US is calculated by weight at checkout. Packed to order in Tokyo and dispatched within \u003cstrong\u003e5 business days\u003c\/strong\u003e, then usually 1–2 weeks in transit by Standard airmail (tracked), or 3–6 days by Express EMS (tracked and insured), chosen at checkout. Since the $800 de minimis exemption ended, every parcel into the United States is dutiable regardless of value. We declare every parcel accurately and pay that duty before it leaves Tokyo, so there is nothing for you to pay on delivery — \u003ca href=\"\/pages\/shipping-duties\"\u003eShipping \u0026amp; duties\u003c\/a\u003e.\u003c\/p\u003e\u003c!-- KLAVIYO_WAITLIST_PLACEHOLDER source=waitlist-A-p : replace this comment with the Klaviyo embed div --\u003e\u003ch3\u003eMonthly Matcha Club — the season, delivered\u003c\/h3\u003e\u003cp\u003eOne tin and a seasonal sweet each month, chosen to the old Japanese calendar of twenty-four seasons. It is not open yet. Leave your email and you will hear before anyone else.\u003c\/p\u003e","brand":"Tomari","offers":[{"title":"Default Title","offer_id":48821523349694,"sku":"TOM-CAC-A-P","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/2871\/4942\/files\/shinoS_K_single_1_576dfa8d-5bfb-4950-98ba-dfc27011776f.jpg?v=1792198885"}],"url":"https:\/\/shoptomari.com\/collections\/matcha.oembed","provider":"Tomari","version":"1.0","type":"link"}