Share a bowl of tea from Tokyo

$20 per new subscriber (about 29% of the first box) · 30-day cookie · PayPal on the 10th
We reply to every application within 2 business days. Minimum payout $20, so one confirmed subscriber is enough.

Tomari (shoptomari.com) is a small tea ceremony shop in Tokyo, run by one person who practices tea in the Urasenke tradition and holds no tea name. We make one thing on subscription: The Matcha & Wagashi Box, a seasonal tea ceremony box from Tokyo — matcha for a bowl of usucha, about five Japanese sweets chosen for the season (the ones in our photos are examples), and a card for the season, sent each month as the season turns. It ships to the United States, Hong Kong, Canada, Australia and Taiwan.

Two ways to have it. Monthly: founding member price $69/month, shipping included, for anyone who subscribes by February 25. From February 26, new subscriptions are $69/month + $22 shipping. The same terms apply in all five places; US duties included. One time, for yourself or as a gift: $119, or three months for $299, shipping and US duties included, with a bamboo whisk, gift wrapping and a handwritten card.

See the box →

Right now: orders placed by November 25 go in the December box, which leaves Tokyo around December 7.

If you write or film about matcha, Japanese sweets, tea, or a quieter way of living, we would like to work with you. This is not a program for pushing boxes. It is for people who would enjoy a bowl of tea and say what they honestly think — good or not so good.

Apply — tell us where you post

The December box. The cover is a reproduction of Kamisaka Sekka’s woodblock print River in Winter (1909–10), from the public-domain collection of The Cleveland Museum of Art.

How you earn

• $20 for every new subscriber who joins through your link. Paid once, after their second box has been billed. No renewal commission, no rate tiers, nothing hidden. Commission is paid on orders from customers in the countries the box ships to: the United States, Hong Kong, Canada, Australia and Taiwan.
• $20 for a gift box, until December 31, 2026. A one-box or three-month gift bought through your link earns $20 per order, confirmed 30 days after delivery.
• A link of your own, and a dashboard that shows every referral and payout.
• If we get on well, we may send you a box. In return we ask two things: add Tomari, with your affiliate link, to a piece of yours (a review, a post or video, or an existing list or gift guide), and say clearly that the box was gifted. There is no deadline, and we do not ask for a positive review.
• $30 for an introduction. If you introduce another writer or creator to this program and they go on to reach 10 confirmed subscribers, we pay you $30, once for that person. That is the whole of it: one step, no further levels, nothing deducted from their commission, and nothing to buy or pay to take part.

1. Step 1You share your link.
2. Step 2Within 30 days, a new subscriber joins the monthly box.
3. Step 3Their second box is billed, and your commission is confirmed.
4. Step 4You receive $20 by PayPal on the 10th of the month.

If you introduce another writer or creator:

1. They reach 10 confirmed subscribers.
2. You receive $30, once for that person.

Gift boxes ordered by December 31, 2026: $20 per order, confirmed 30 days after delivery.

Who we are looking for

• You whisk matcha with hot water, or you would like to learn. If your audience is mostly lattes, that is fine — but this box is a bowl of usucha, not a latte, and we would rather you knew.
• You write or film in English, and you live in one of the countries and territories we ship to: the United States, Canada, Australia, New Zealand, Singapore, Hong Kong, Malaysia, Taiwan, the United Arab Emirates, Switzerland, Norway or Israel. If you live in Japan and write for readers in the countries we ship to, ask us: we can make an exception.
• You say what you think. We will publish low reviews too.
• You are 18 or over.

Disclosure — please read before you post

The US Federal Trade Commission, and similar rules in most of the countries above, require that paid or gifted relationships be disclosed where people will see them. Follow the rules where you live as well. For this program:

• Put #ad and #affiliate at the start of your caption, not buried at the end.
• Say it in the video itself as well — a line of text on screen or a spoken sentence (“Tomari sent me this box” / “I earn a commission if you subscribe through my link”).
• On TikTok, turn on the branded content toggle. On Instagram, use the paid partnership label when it is available to you.
• If we sent you a box, say so: “Gifted by Tomari” — even if you do not use your link.
• “Affiliate link” alone, or a tag at the very end, is not enough.

We will ask you to add the disclosure if it is missing. That is the whole of our editorial involvement; what you say about the tea is yours.

Terms

• Commission is for a new subscriber to the monthly box, and it is confirmed after their second box has been billed. If the subscription is cancelled, refunded or charged back before then, no commission is due. Once confirmed, it stands unless the order was fraudulent.
• Until December 31, 2026 (Japan time), a gift box bought through your link, one box or three months, also earns $20 per order. It is confirmed 30 days after delivery, and it is not paid if the order is cancelled or refunded before then. Gift orders placed from January 1, 2027 earn no commission unless we announce otherwise. Single items, renewals, your own orders and orders from your household earn no commission.
• You can join if you live in one of the 12 countries and territories listed above. When you apply, tell us the country you live in. Applications from other countries, including Japan, are not approved. Exception: a partner who lives in Japan may be approved if their site or channel is written for readers in the countries the box ships to. Their commission is the same commission per referred subscriber described here, not a fee for any article or post.
• Please join through one program only: UpPromote, Shopify Collabs or GoAffPro. If you are in more than one, we pay you through the one you joined first and close the others. On Shopify Collabs, the commission is set as a share of the box price (29% of the monthly box; 17% of the one-time box, which is about $50 on the three-month option) and payouts follow Collabs' own schedule; everything else on this page applies.
• Introductions: a subscriber counts toward the 10 once their second box has been billed. The new partner must tell us your name when they join, by email to hello@shoptomari.com. Only partners you introduce directly count. You, your household, and accounts opened under another name for you or your family do not qualify. We do not share the new partner's details with you; we will tell you when the $30 is confirmed.
• Your link counts for 30 days after someone clicks it. There are no discount codes in this program; the box is the same price for everyone.
• No paid ads on our brand name. Please do not bid on “Tomari” or “Shop Tomari” in search or social ads.
• Please do not describe the matcha as “ceremonial grade”, and do not make health claims (no “detox”, “focus”, “antioxidants”).
• If you mention the whisk: a bamboo whisk is optional at sign-up — free, with no commitment (a Takayama whisk is available for +$69). Every first box includes a bamboo scoop.
• Payouts are made by PayPal on the 10th of the month after your commission is confirmed, once your confirmed balance reaches $20, so one confirmed subscriber is enough.
• We may end the program or change the rate with notice. Commissions already confirmed are paid.

What we do with your details

We use what you send us to review your application, track your referrals, calculate and pay your commission, and contact you about the program. We share it only with the services that help us do this, such as our affiliate software and PayPal. We keep your details while you are in the program; after that we keep only what tax and accounting rules require. Your details may be stored outside your home country, including in Japan. To ask a question or request deletion, email hello@shoptomari.com.

Apply

Tell us two things: where you post and what you usually make (a link is enough), and whether you whisk matcha with hot water, make lattes, or both. We reply to every application within 2 business days.

If you already use Shopify Collabs, you can also apply there: shoptomari.com/pages/collab. The commission and terms are the same as on this page, except as noted under Terms.

You can also join through GoAffPro: shoptomari.goaffpro.com. The commission and terms are the same as on this page.

Apply — tell us where you post